ABOUT ME

Five books stacked horizontally, with titles including "Stillness is the Key," "Think Again," "Dare to Lead," and "Untamed." Strategic executive advisor with books on leadership, business and strategy. data-driven outcomes.

  • Executive leadership across strategy, commercial growth, marketing, analytics, technology and AI

  • More than a decade with WPP

  • Experience across agency, ad technology and client-side leadership

  • Worked with organizations ranging from founder-led businesses to global brands

  • Speaker, advisor and executive facilitator

I've never been satisfied with surface-level answers.

I've always been curious about why businesses succeed, why they stall, and why two organizations facing the same challenge often produce completely different outcomes.

That curiosity shaped my career.

Rather than following a single discipline, I deliberately built experience across commercial strategy, business planning, marketing, analytics, technology, AI, and executive leadership.

More than a decade with WPP, combined with executive leadership roles across agency, technology, and client-side environments, gave me the opportunity to work with organizations of different sizes, industries, and levels of maturity.

What I learned wasn't simply how individual functions perform.

I learned how leadership teams make decisions.

How organizations align.

How complexity develops.

And why sustainable growth depends less on optimizing departments and more on connecting them.

Today I work with founder-CEOs and executive teams to help them create clarity, strengthen alignment, and build the leadership capability needed to navigate complexity with confidence.